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Although Halloween is on the minds of most people as we move towards November, online businesses are gearing up for Cyber Monday which is on November 28, the Monday after the Thanksgiving holiday in the United States.

The term “Cyber Monday” was created by marketing companies to persuade people to shop online and now is firmly entrenched in consumers minds as targeted television, print and radio advertisements are supplemented with large online advertising campaigns promoting incredible deals on specific products, only available for 24 hours on Monday.

Online stores and e-commerce website operators often require more stock to provide consumers with Cyber Monday sales and this often requires additional business funding. It is important that online shopping websites plan well in advance not only for stock purchases but the promotion of their products.

As United Capital Source provides loans against credit card sales and merchant cash advances, we are able to provide advice to small businesses in the lead up to Cyber Monday.

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