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The fact that so many small businesses are able to steer customers away from industry giants is nothing short of remarkable.

After all, bigger businesses can offer prices, selections and certain conveniences that small businesses cannot. But the structure of small businesses gives them an advantage that big businesses will never be able to match.

In a new piece for Forbes, UCS CEO Jared Weitz reveals why this particular advantage is capable of overcoming any competitor, no matter their size!

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