In the “old days,” if your small business needed a loan but had bad credit, you were out of luck. Banks won’t go there. Today, the lending landscape has changed dramatically. Thankfully, bad credit no longer means no credit. Alternative lenders such as United Capital Source can help you get business loans for bad credit for day to day operating expenses. Money for growth essentials things such as marketing.
EVERY SMALL BUSINESS NEEDS MARKETING
In order for your business to survive and grow, you need steadily increasing sales. To get customers in the door, you need to let them know you exist. That’s called marketing. Professionals such as doctors and dentists used to believe that advertising was improper. Or that it made them look desperate. Today, we know better. You cannot simply open hour doors and expect people to come, no matter what you do or sell.
Marketing introduces your business to people. It keeps your name in front of them. It promotes your products or services. And it sets you apart from your competition.
Writing for Black Enterprise, Carolyn M. Brown notes, “Business owners need to learn how to focus on marketing, which is not the same as sales. What you sell is all about your product and services and what you market is all about your customers. This is why you need a marketing plan to help you develop new customers and maintain existing ones.”
With a plan, you can make most efficient use of your time and money. You’ll have a budget. That way, you can predict when you’ll need extra cash to fund special campaigns. That’s when you’ll want to look into small business loans. Not sure how to create a real marketing plan? Ms. Brown offers 10 questions you should ask yourself.
TYPES OF BAD CREDIT SMALL BUSINESS LOANS
Just how bad is your business credit? If you believe you have no other option, you could try:
- Borrowing money from friends or family members
- Dipping into your personal savings
- Putting up personal property as collateral.
I don’t recommend this. All business loans carry risks of some kind, but using personal resources adds risks. If you cannot repay, you could lose friends, alienate relatives, lose your home or retirement. Depending on your type of business, you could try crowdfunding. Or look for a business credit partner. Or a peer-to-peer loan from another business person.
My guess is, you have not exhausted every other option. There are small business loans that do not require good credit. They are based on other factors:
- Does your business make regular bank deposits? You can borrow against this predictable income.
- Do you do a significant amount of credit card business? You could get a merchant cash advance, and repay out of future transactions.
- Do you have a lot of outstanding receivables? You can sell them to a third party and get your cash now.
- You may qualify for a business line of credit, if your business credit isn’t that bad.
- You can get business credit cards, even if your credit is that bad.
- Or you may qualify for short-term unsecured loans.
Business loans that tie repayment to your income are the most affordable. Especially if you have bad credit. Choosing the right small business loans can not only boost your marketing. It can help repair bad credit.
MAKE THE MOST OF YOUR MARKETING DOLLARS
The point of marketing is to attract new customers. And retain existing customers. Doing that generates more sales and revenue. Earning more money is one way to combat your bad credit. It all starts with effective marketing. Marketing is a poor investment if it doesn’t bring a strong return.
The US Small Business Administration puts it this way: “Profitable sales volume is more important than maximum sales volume.” To accomplish that, “All company policies and activities should be directed toward satisfying customer needs.” In other words, you have to make good on your marketing promise in every way.
Britain’s Westmorland Gazette tells small business readers they need to consider three things for effective marketing:
- The target market
- The message to be delivered
- The best media mix to deliver the message to the desired targets
However, they note, “Most people approach these three things in the wrong order. They firstly decide on the media, then write their message and often don’t think about their market at all. This can mean they spend money and achieve very little. Working through the marketing process the correct way around will save you money.”
FIX YOUR BUSINESS CREDIT
Bad credit small business loans can help you right now. But I suggest you start working to repair your business credit. You know your credit problems are keeping you from getting the most favorable small business loans. But you may not realize your business is suffering in other ways. Bad credit can:
- Deplete your cash flow
- Raise your insurance premiums
- Raise your interest on business credit cards or your business line of credit
Some suppliers and customers may even avoid doing business with you. That’s because, unlike your personal credit score, business credit scores are not confidential. So people can check you out before agreeing to sell to you. Or buy from you. You could be losing business right now, and not even know it.
Many small business owners don’t realize their business has a credit score. You should know your number and the factors that contribute to it. Monitor your business credit on a regular basis. That way you can fix any errors. More importantly, you can see where you need to improve.
Besides, worrying about bad credit is a heavy burden. As a small business owner, you already have plenty to think about. Plenty of stress. Just think of the relief and peace of mind you’ll feel when your business is once again in good financial standing.
If you contact us now, our UCS team can help you. If you wait too long, it will be too late. That’s the last thing we want to see happen. We would much rather help small business clients like you realize your dreams.