Aspiring entrepreneurs need to know several very important things before starting new businesses. First, they have to know what kind of business to start and how their strategy will achieve success. But that’s just the fun part. Once these thrilling brainstorming sessions come to an end, you must now determine your business’s startup costs. The […]
In the sea of lead generation strategies, it’s not unusual to overlook a few of them. Lead quizzes and surveys are two of those strategies. Thanks to their easy implementation and sharability, businesses can effortlessly incorporate them in a lead generation strategy. They can then start converting website visitors, social media followers, and people on […]
In the business world, last weekend marked the official start of the summer season. For many small businesses, the summer is the busiest time of the year. But for others, warm weather brings the complete opposite effect. Uncontrollable factors like vacationing customers and the shrinking appeal of spending time indoors create a massive slump in […]
Small businesses that are naturally successful at marketing (or naturally marketable) like to preach their strategies as if they were the law. They make marketing look easy and relatively inexpensive. As long as you put enough effort into a select few strategies, their message seems to say, you’ll grow your business in no time. But […]
Marketing has become an increasingly polarizing topic for small businesses. It works for some and fails miserably for others, usually those who don’t have a lot of money to play around with. This suggests that the only way for marketing to work for your small business is to spend thousands upon thousands of dollars on […]
Small business owners are understandably hesitant about marketing because achieving the desired result is no easy feat. It seems that only a select few small businesses are able to boost revenue with marketing campaigns while the others run into cash flow issues. Members of the latter group might report year-over-year growth of approximately 5% despite […]
Marketing doesn’t have the best reputation in the eyes of small businesses. At first, it seems business owners have far more reasons to avoid investing in marketing than to move forward with a promising strategy. Most small businesses are short on the necessary resources, and it only makes sense not to spend money on something […]
New restaurants seem to be popping up left and right. With so much competition, it’s only natural to wonder how all these small businesses plan on building a solid customer base that won’t just find another spot a few months down the road. The answer lies in the fact that a proven system has been developed for making restaurants “cool” in the eyes of young customers, particularly millennials.
Many small business owners have a difficult time understanding the value of mass marketing campaigns. This hesitancy is only rational since you can never be 100% sure your brand awareness efforts will be successful. But what these skeptics often forget is that a truly effective campaign doesn’t just create compelling advertisements or ramp up your social media activity. Companies that seriously invest in branding and advertising essentially undergo a rebirth that positions them for an extremely prosperous future.
Any successful small business owner will tell you that no form of marketing is as reliable as a customer referral. Potential leads might not trust your Facebook ads but they will almost always trust the opinions of their friends. According to Entrepreneur.com, Wharton marketing professor Jonah Berger claims word-of-mouth buzz is ten times more effective as traditional advertising strategies.
