B2B and B2C companies share the same general objective: convincing potential customers to give them their business. The specific actions involved in this process, however, differ tremendously between the two. B2C companies usually don’t have to take any actions outside of marketing themselves. There’s no special procedure required for the acquisition of new customers. For […]
Does your small business marketing strategy get the attention of corporate clients? According to American Express’ recent 2019 Survey of Small & Midsize Business Suppliers, those businesses that have corporate contracts expect to grow by at least 50% in the next five years. And over 81% of those businesses that were surveyed expect to increase […]
The daunting task of marketing a product or service becomes much less intimidating when broken down into two areas: tools and strategy. Many entrepreneurs have revealed that the key to a successful marketing strategy is choosing the right marketing tool to master. Once you know which marketing tool has the highest success rate with your […]
Companies that prioritize data have a major competitive advantage. They can quickly determine which digital strategies aren’t working before they eat up too much money, and see which metrics need the most improvement in order to reach their goals. But far too many companies don’t look at the right numbers, likely because they aren’t aware […]
Small business owners cannot succeed by relying on the quality of their products or services alone. All the work you put in to perfecting your business model and serving your customers means nothing if you don’t know how to market these products or services as well. Marketing is one of the most challenging aspects of […]
Some small business owners view the Internet as a blessing, while others view it as more of a curse. Odds are, much of former group attributes their perspective to the incredible amount of free online tools for small businesses. These tools can help you advertise your business, communicate with your team, manage your finances, and […]
With the holidays swiftly approaching, consumers are beginning to flock to online retailers for presents, party supplies, and everyday purchases. If you own a small business, this increase in traffic can be a goldmine for your profits, especially if you sell online. To see all of those profits for your small business, though, you need […]
Aspiring entrepreneurs often test the validity of their business ideas by asking themselves a number of questions. One of the most popular is “Does the idea target a niche market?” This question is essentially asking if the business’s target market fulfills three qualities: large in size, substantially specific, and untapped, or yet to be effectively […]
Email continues to offer the best ROI of all marketing channels, and it should be one of the top priorities for any digital marketer. Growing your email list gives you more opportunities to convert subscribers and move them through the sales cycle. It can be tough to generate growth on your email list, but you’ll […]
Many entrepreneurs would likely admit that success ultimately comes down to how well you market yourself. After all, if you didn’t put serious effort into marketing, all the work you did to launch your business would go to waste. You must promote your business in order to let your target audience know exactly what you […]
