Applying For Business Funding: Identifying The 'Inflection Point'
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There are several ways to think about how best to get a small business loan. How much do you apply for and how the funds will be deployed in your business?

Business success is often attributed to critical thinking. Here’s one approach to help guide your decision making process.  When applying for business funding, determine the future date your business will (as a result of the funding) increase revenue. In short, how do you identify the the ‘inflection point‘ in your business post funding when you can see the increase sales, efficiency or profitability from the business loan and the lender is repaid.

This can be easy to identify in cashflow forecasts where revenues begin to increase as a result of more sales. For example, having increased inventory at a jewelry store can result in more sales transactions as customers have greater choice. Doctor clinics can see improved profitability gained in new medical equipment purchased or a restaurant expansion can result in greater capacity of seating and more turnover of tables to increase revenues.

Before Applying For Business Funding, Think About The Inflection Point

Before applying for business funding, you should determine when this inflection point will occur. When you do, begin to write the business plan accordingly. Your business plan should also provide insight as to when and how long you will need funding. An important part of the process is to  to have a clear vision of how the funds will be spent.

A major objective of your business plan is to create confidence in the lender. Confidence that you know what you are doing and that that you will be able to pay them back. To do this, a business plan and financial forecasts that explain how you reach this inflection point  is key. In other words, be sure to answer the following question. How does the business makes money with the use of the proceeds from the small business loan?

The importance of being able to articulate how your business will use the business loan proceeds is very important. Some of the most common uses for business loans include:

1. Local Marketing During High Seasons

For seasonal businesses, it is often necessary to advertise more frequently during those peak visitor periods. Visitors to your region will read local newspapers and see outdoor advertising. They might also be drawn to marketing brochures distributed in their hotels or motels.

View a video testimonial from Gregg LaPenna, owner of Whales Tale Oyster Bar & Seafood Grill, who speaks about the need for local marketing and his experience with United Capital Source in applying for a small business loan.

2. Bulk Buying for a Discount

Wholesalers who buy from manufacturers, and retailers who buy products from distributors seek to gain pricing competitiveness. They know larger quantities of products can be secured at lower prices. Buying bulk at a discount allows businesses to offer very competitor prices to consumers. Seizing this opportunity is often not achievable from existing cashflows and a business line of credit or working capital loan is required.

Before ordering the exact quantity in bulk, it’s important to plan. Speaking with your sales team, operations department or customer service agents is important. A clear plan on how to sell the additional inventory is the planning required.  You can’t just apply for business funding and then decide how much bulk to buy.

By focusing on the inflection point, you’ll better forecast your business funding requirements.

3. Expanding Locations

United Capital Source has financed over 50 quick service restaurant franchise chains including Bojangles, Burger King, Dairy Queen, Dunkin’ Donuts & Papa John’s to name a few. Businesses running these single franchise outlets mainly understand that at some point, there is a diminishing return and throughput capacity in a fast service food & beverage business for additional expenditure. At some point, franchise owners must seek new geographies to launch new stores or outlets and grow sales.

United Capital Source is very experienced in helping franchise operators obtain business funding for expanding locations. Our funding team are familiar with the nuances required to ensure successful loan applications.

4. Real Estate Acquisitions

Over time, your business will hopefully gain a loyal customer base. With that should come consistent sales and profit margins along with predictable expenses. Over time retained earnings in the business accumulate and rent increases. In this case many business owners will look to buy the property or building in which their business is located. Warehouses, factories, hardware stores, car rental and even restaurants or dry cleaners where often the proprietors live above their businesses.

Instead of paying rent to a landlord, many business owners are paying a mortgage on the commercial property. As with most residential mortgages, commercial property loans have offset accounts. This is where cash bank balances from the business account can offset the interest payments for the property loans. Equally, these offset accounts are sometimes used to redraw from to provide cash-flow to the business. In these situations, commercial property loan interest rates will differ from working capital loans. In that case, the working capital might be a better financing option for your small business.

United Capital Source has experience with businesses which own their real estate and can advise on the best small business loans compared to commercial property loans with offset facilities.

There a various ‘inflection points’ in businesses. Each industry has different points to consider when applying for business funding. Make sure to find the point where sales and profitability will increase from the loan proceeds. This is a critical part of the business planning and business funding process.

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