United Capital Source’s #1 goal is customer satisfaction. We pride ourselves on delivering a great client experience. Below is a recent success story from one of our clients.
Tom Grant, owner of pet goods specialty store
THE OPPORTUNITY AND THE CHALLENGE
Tom knows his business backwards and forwards. He’s an experienced small business owner who’s worked with a number of different business lenders in the past. He wanted to invest in a marketing and advertising program to expand his customer base, and buy the inventory to meet this increased demand. So he was ready to shop around for his financing.
Tom had a good history, so getting his business qualified for another small business loan wasn’t going to be the challenge. The challenge would be fighting off unscrupulous business lenders that promised the world and couldn’t deliver. His UCS account exec, George Rusinak, said “I had a ton of competition. I knew I had to be at my best to get Tom to trust me, move forward and get him the best program he’s ever gotten.”
When George and Tom started talking, George asked Tom detailed questions about his business, his expectations and assured him he was in the best hands and he would find him the best program the first time around. George knew that most brokers would shop Tom’s file around to where they would make the most commission. In contrast, George brought Tom a range of finance options that met Tom’s needs, so Tom could select the program that best suited him.
Alternative business lending is a highly competitive industry. “Tom knew I had his best interests at heart and was looking to create a long term business relationship,” George said, so he worked hard to get Tom’s confidence and mold a long term relationship. They continue to email from time to time to just touch base and say hello, and George looks forward to being a key piece in Tom’s company’s growth for many years to come.
WHAT HE SAID
“Is George Rusinak really the BEST? My experience puts this answer as probably yes. He probably is actually the best in the entire industry when it comes to making something how you need it actually happen and come through. I have substantial client experience in this lending industry. And wow! Did George come through for me and my company. On this most recent lending request I had many, many others working on my needs. And, boom, outta the gate ONLY GEORGE made it happen, and he did it fast prompt, and he had numerous offers and options. He told me directly he was ‘the best’ and I would be ‘working with him for many, many more years to come.’
“And I will. He is right. George knows what he is talking about. It is because he knows what he is doing. I trust George to not only make things happen, I trust him to balance both my needs and the lenders. This is important, it is realistic. He balances the borrower and lender relationship exceptionally well. this is a serious value, getting a sense of partnering when you have financial needs. George’s representation is a crucial component to the negotiating and eventual terms agreement.
“I am 10 stars out of 5 when it comes to George Rusinak. What more positive can I say? I will say it!! He is The Best!!