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Companies that prioritize data have a major competitive advantage. They can quickly determine which digital strategies aren’t working before they eat up too much money, and see which metrics need the most improvement in order to reach their goals. But far too many companies don’t look at the right numbers, likely because they aren’t aware of data’s connection with profitability.

In this new piece for Forbes, United Capital Source CEO Jared Weitz explains why neglecting performance data is such a grave mistake for small businesses!


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