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The popularity of certain business tools or strategies suggests that they are mandatory for any business that wishes to stay relevant. But many businesses are able to grow by simply continuing to use the resources that have proven to work best for their audience or industry. They are wise to not give into the pressures of the masses, which somehow claim to know what every customer wants to see.

In this new piece for Forbes, United Capital Source CEO Jared Weitz highlights three current trends that are often not as integral to success as they are made out to be!

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