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The goal of every salesperson is to convince potential customers to think that they truly need (or will eventually need) their product or service. Many salespeople try to accomplish this through exaggerated scare tactics. Business financing professionals, on the other hand, are usually telling the absolute truth when they express the undeniable necessity of small business loans.

In this new piece for Forbes, United Capital Source CEO Jared Weitz explains why business financing companies are not like the countless other companies that try to gain trust with hollow sales pitches!

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