Social media has made it much, much easier for a PR crisis to destroy a successful company or end someone’s career. But contrary to popular belief, it is entirely possible for a company to retain its reputation and employees with the right response.

So regardless of how well employees and customers are typically treated, every small business would be wise to prepare a strategy for overcoming a potential scandal.

In this new piece, UCS CEO Jared Weitz and other entrepreneurs share advice for preventing a PR crisis from doing permanent damage!