| Key Takeaway | Summary |
|---|---|
| ⚡ Fast Access to Capital | Lifetime Funding emphasizes speed, with some businesses able to access working capital in as little as one business day, making it appealing for time-sensitive funding needs. |
| 🏢 Wide Range of Funding Options | The company offers multiple small business funding solutions, including business loans, lines of credit, equipment financing, invoice financing, and merchant cash advances. |
| 🤝 Consultative Funding Approach | Lifetime Funding promotes a personalized, consultative approach to help businesses navigate the application and funding process smoothly. |
| 📉 Flexible Approval Standards | Like many online lenders, Lifetime Funding may work with borrowers who don’t qualify at traditional banks, focusing more on revenue and cash flow than credit alone. |
| 🔍 Limited Transparency Online | The company does not publish detailed rates, terms, or product-specific qualifications, making it harder to compare Lifetime Funding with other lenders upfront. |
| ⚠️ Higher Costs on Short-Term Products | Products such as merchant cash advances often carry higher fees than traditional bank loans, so businesses should carefully review them to ensure the deal is safe and sustainable. |
| ⭐ Mixed but Generally Positive Reviews | Available reviews often mention a seamless experience, responsive service, and fast funding, though some clients note the need for clearer cost disclosures. |
| 🏆 UCS Overall Rating | Based on available information, United Capital Source rates Lifetime Funding 3.5 out of 5, citing strong funding potential but room for improvement in transparency. |
Over the past decade, alternative business lending has expanded rapidly as small business owners seek faster, more accessible capital than traditional banks typically offer. Lengthy approval timelines, strict underwriting requirements, and rigid credit standards have left many businesses underserved by banks, especially when they need fast or emergency business loans. In response, online lenders and alternative funding companies have stepped in to offer streamlined processes and a broader range of business financing solutions.
Companies like Lifetime Funding aim to bridge this gap by offering flexible funding options that support business growth, cash flow management, and the timely seizing of opportunities. However, not all lenders operate the same way, and terms, costs, and transparency can vary widely. That’s why it’s essential for business owners to carefully evaluate all online business loans before committing to a funding agreement.
In this review, we’ll explore how Lifetime Funding works, including the available options, pros and cons, and the application process to help you decide if it’s right for your business. Specifically, we’ll answer these questions and more:
Lifetime Funding is an alternative small business funding company that provides access to a variety of business loans and working capital solutions. The company focuses on small- to mid-sized businesses that need flexible financing options beyond traditional bank lending.
Founded to address common financing gaps entrepreneurs face, Lifetime Funding positions itself as a resource for fast business loans and personalized service. Many small businesses apply for loans specifically for expansion, not just survival, and Lifetime Funding markets its solutions as tools to support growth, opportunity, and long-term success.
Like many alternative lenders, Lifetime Funding serves business owners who may not meet strict bank requirements. Many traditional banks reject a significant share of small business applicants due to strict criteria, creating demand for online lenders that evaluate applications using broader data points. Lifetime Funding’s mission is to help businesses access capital when they need it and to build long-term relationships that improve future funding options.
Lifetime Funding is headquartered in New York and works with businesses across the USA, offering a range of financing products tailored to different needs, industries, and growth stages.
Lifetime Funding guides business owners through a faster, more flexible funding process than traditional bank loans. The company emphasizes a consultative model in which applicants work with a funding specialist to identify suitable financing options based on their business profile, revenue, and goals. A consultative approach from your funding provider can help you find the best financing options for your business.
The funding company states it offers business loans up to $5 million. After submitting an application, Lifetime Funding reviews the business’s financial information and matches the applicant with potential funding solutions. Depending on the product, funding may come directly from Lifetime Funding or through lending partners, although the exact structure is not always clearly defined. The company offers several types of small business funding, each designed for different use cases.
Business term loans from Lifetime Funding provide a structured financing option for businesses that need a significant amount of capital. A business term loan provides a lump-sum amount that is repaid over a set period. These loans are often used for larger investments such as business expansion, refinancing existing debt, or significant business purchases. Repayment typically occurs through fixed periodic payments, making it easier for businesses to plan and manage cash flow.
A business line of credit offers flexible access to funds that businesses can draw from as needed. A revolving line of credit allows borrowing up to a maximum credit limit, with interest paid only on the amount borrowed. This option is commonly used to manage short-term cash flow gaps, cover unexpected expenses, or take advantage of time-sensitive opportunities without committing to a full loan upfront. Qualifying for a business line of credit typically depends on various factors.
Invoice financing is designed for businesses that issue invoices and need faster access to cash tied up in accounts receivable. Invoice financing involves selling accounts receivable to a lender, who provides an upfront advance on the invoice amount. Once the invoice is paid, the lender releases the remaining balance minus fees. This option, also called invoice factoring, can help businesses maintain steady cash flow without taking on traditional debt.
Lifetime Funding also offers financing options for newer businesses. Startup business loans are designed to provide capital to new firms to support growth. These loans may be used for marketing, hiring, inventory purchases, or other early-stage expenses. Startups often face challenges qualifying for bank loans, making alternative lenders a more accessible option.
Equipment financing allows businesses to acquire machinery, vehicles, or tools without paying the full purchase price upfront. The equipment itself often serves as collateral, which can make this option easier to qualify for compared to unsecured business loans.
Merchant cash advances (MCAs) provide quick access to working capital for businesses with substantial sales volume. This funding option provides a lump sum advance that is repaid as a percentage of daily credit card sales. Merchant cash advances are among the fastest funding options for businesses, often providing capital within hours or days. These are sometimes referred to as business cash advances. While convenient, these products typically carry higher fees than traditional loans.
Lifetime Funding does not publicly list strict qualification requirements such as minimum credit scores, time in business, or annual revenue thresholds. This lack of published criteria is typical among alternative lenders, as applications are often evaluated on a case-by-case basis.
Alternative lenders often approve borrowers with credit scores below 660, placing greater emphasis on revenue and cash flow. Understanding the requirements for different types of loans can help you navigate the funding process more effectively. Having a substantial monthly revenue can improve your chances of getting approved for funding, even with a lower credit score.
That said, small businesses with less-than-perfect credit may struggle to find funding options that suit their needs, especially when transparency around qualifications is limited. Prospective applicants should be prepared to discuss their business performance, banking activity, and funding goals during the review process.
There is some discrepancy over Lifetime Funding’s funding model. On specific platforms, the company identifies itself as a direct funder, while its website suggests that it may connect applicants with lenders. This may indicate a hybrid approach, where Lifetime Funding provides in-house funding for select products, such as merchant cash advances, while acting as a broker or connector for other business loans. However, this process is not clearly explained, and applicants should verify how their funding will be secured before proceeding.
Lifetime Funding provides limited information on its website regarding specific loan details. While the company states it can fund up to $5 million in as little as one day, and lists the types of small business financing it offers, it does not publish product-specific funding ranges, rates, terms, funding speeds, or qualification requirements. Transparency is key when working with a business funding provider, and applicants should ask detailed questions and carefully review all costs, fees, and repayment terms before signing any agreement.
Because public information is limited, it can be challenging to compare Lifetime Funding directly with other lenders. Small business owners are generally encouraged to obtain quotes from multiple lenders to ensure they secure competitive interest rates and terms on business loans. A business funding provider should be chosen for its ability to offer personalized support and transparency.
Despite these challenges, Lifetime Funding may still provide impactful funding solutions. Many small business applicants are rejected by traditional banks, with rejection rates as high as 80%. Small businesses often face challenges in securing funding due to strict underwriting criteria set by conventional banks. Lifetime Funding claims a 95% approval rate and says it can provide working capital in as little as one business day, which may benefit businesses that need fast access to cash.
Building a relationship with your funding provider can lead to better support and understanding of your business needs, and Lifetime Funding suggests that repeat clients may qualify for improved options in the future. Products such as merchant cash advances and short term business loans often carry higher fees than traditional bank loans.
Lifetime Funding provides a business loan affiliate program. ISOs and business loan brokers can sign up on the company’s website to become partners.
Applying for small business funding through alternative lenders is often faster and more streamlined than applying through a bank. The small business loan application process is streamlined and can start with an online application, paired with personalized guidance from an experienced Lending Specialist.
The process begins with a short online application where business owners answer a few basic questions about their business, funding needs, and goals. This allows Lifetime Funding to create an initial file and conduct a preliminary review to identify which financing options may be a fit.
After the application is submitted, an experienced lending specialist contacts the applicant to learn more about the business. During this stage, the specialist may request supporting documents and work with an underwriter to review revenue, cash flow, and overall eligibility. This step helps refine the available funding options and clarify next steps.
Once underwriting is complete, approved businesses can review their funding offer, including terms and repayment structure. After acceptance, funds are typically disbursed quickly, and the lending team may outline a longer-term plan to help the business qualify for stronger lending products in the future.
After funding, repayment terms depend on the specific product used. Merchant cash advances are typically repaid through daily or weekly deductions from sales, while term loans and lines of credit are repaid with scheduled payments.
Lifetime Funding does not publish details regarding prepayment penalties, early payoff discounts, or renewal structures. The company does suggest that renewal options may be available. Business owners should carefully review their funding agreement to fully understand repayment obligations, costs, and any opportunities to save money over time.
Lifetime Funding offers a variety of financing options to meet diverse business needs, from quick cash advances to more structured loans. The company emphasizes fast access to capital, which can be critical for businesses facing time-sensitive opportunities. Its consultative approach may appeal to owners who value guidance throughout the funding process, and its high approval rate suggests greater flexibility than traditional banks.
The primary drawback is limited transparency. The lack of published rates, terms, and qualification criteria makes it difficult for businesses to compare Lifetime Funding with other lenders. Unclear details around whether funding is direct or brokered may also create confusion. Additionally, some products, such as merchant cash advances, may carry higher fees than traditional loans.
Pros:
Cons:
Lifetime Funding appears to be a legitimate business funding company. It maintains an online presence, operates in the USA, and is listed across multiple business and professional platforms. While transparency could be improved, there is no indication that Lifetime Funding is unsafe or fraudulent when proper due diligence is performed.
Lifetime Funding reviews are limited but generally focus on funding speed, customer service, and the overall experience working with the team.
Positive reviews often mention a smooth and professional process, responsive communication, and quick access to capital. Clients have praised Lifetime Funding for its competitive rates and terms compared with those of other lenders.
Negative reviews often focus on cost concerns and a desire for clearer upfront information on fees and repayment terms.
Despite its high approval rating, not everyone will qualify for Lifetime Funding. The company may deny an application for various reasons, such as low credit scores, cash flow issues, or insufficient time in business.
If the funder declines, they should explain the decision. If not, or if you require more information, contact Lifetime Funding directly by phone or email.
Fortunately, small business owners have many lenders to consider if Lifetime Funding isn’t the right fit. Most lenders offer similar products with more upfront transparency.
Working with a small business loan marketplace (like UCS) allows you to apply to a network of lenders with a single application and receive multiple offers. You can then get guided support in choosing the best deal for your needs.
You may be interested in one of the following small business loans:
Lifetime Funding may be a fit for small business owners who need fast access to working capital and are comfortable working with alternative lenders. Businesses that value speed, flexibility, and personalized service may benefit most, while those seeking long-term, low-cost financing with complete transparency may want to compare other options.
Based on the available information, we rate Lifetime Funding 3.5 out of 5. It has a solid product offering and substantial funding, but could benefit from greater transparency.
Disclaimer: The Lifetime Funding trademark is owned by Lifetime Funding, LLC, and its use herein is for reference purposes only, and it does not indicate sponsorship or endorsement by Lifetime Funding, LLC.
