| Key Takeaway | Summary |
|---|---|
| ⚡ Fast Funding Speed | Alternative Funding Group emphasizes speed, offering same-day approvals and, in many cases, next-day funding for qualified businesses. |
| 💼 Primary Focus: Merchant Cash Advances | The company is primarily a direct lender of merchant cash advances, with most funding solutions structured as MCA-style products. |
| 📊 Flexible Qualification Criteria | AFG evaluates businesses based on revenue and performance rather than credit scores, making it accessible to owners with less-than-perfect credit. |
| 🔄 Multiple Funding Options | In addition to standard MCAs, Alternative Funding Group offers large-scale funding and reverse consolidation options for eligible businesses. |
| 🧾 Simple Application Process | The application is designed to be quick and straightforward, requiring minimal paperwork and no application fee. |
| ⚠️ Limited Cost Transparency | The company does not publicly disclose detailed pricing or factor rates, which can make it difficult to assess total funding costs upfront. |
| 🤝 Strong Customer Support Reputation | Many reviews highlight helpful, honest staff and clear communication throughout the funding and post-funding process. |
| ⭐ UCS Rating | United Capital Source rates Alternative Funding Group 4.1 out of 5, citing fast access to capital and flexibility, with room for improved transparency. |
Many small business owners are turning to alternative business lending to access capital more quickly than through traditional banks. These funding options often feature faster approval times, fewer qualification requirements, and simplified application processes. This shift has created opportunities for companies like Alternative Funding Group to serve businesses that need money fast to maintain operations, manage cash flow, or fuel business expansion.
However, moving forward with any funding option requires careful evaluation. Alternative financing products can differ significantly in cost, structure, and long-term impact on revenue. Understanding how a company works, what it offers, and what current clients say about their experience is essential before agreeing to any funding program.
In this review, we’ll explore how Alternative Funding Group works, including the available options, pros and cons, and the application process, to help you decide if it’s right for your needs. Specifically, we’ll answer these questions and more:
Alternative Funding Group (sometimes abbreviated to Alternative Funding, Alt Funding, or AFG) is a business funding company that specializes in merchant cash advances and related alternative financing solutions. The company works with businesses across many industries, including restaurants, construction companies, retail operations, and service-based businesses that need fast access to capital.
AFG is a leading direct lender of merchant cash advances (MCAs) for businesses across the United States. The company focuses on helping business owners access funding when traditional banks may not be an option due to credit challenges, limited operating history, or time constraints.
AFG helps entrepreneurs and established companies access fast, flexible funding to manage cash flow, invest in business growth, and navigate day-to-day business challenges. The company is headquartered in Fort Lauderdale, Florida, and positions itself as a customer-focused lender that emphasizes speed, professionalism, and support throughout the funding process.
Alternative Funding Group provides alternative financing solutions that move faster than bank loans and require less paperwork. It primarily focuses on short-term business funding.
AFG provides funding solutions that help businesses cover essential costs, expand operations, and stabilize revenue during slower seasons. Once approved, funds can be deposited quickly, often within a single business day. The process begins with a simple application and typically includes a review of a business’s revenue, bank account activity, and overall performance rather than relying solely on credit scores.
AFG offers same-day approvals and next-day funding for businesses, making it appealing for owners who need fast business funding for immediate needs such as inventory purchases, payroll, or unexpected expenses.
Alternative Funding Group is primarily a merchant cash advance company. AFG’s merchant cash advance programs are designed to fit the cash flow needs of various types of businesses.
Many of its services are variations of business cash advances, repaid through a percentage of future sales or fixed daily or weekly payments. Funding amounts are typically based on revenue and account activity, and repayment terms are structured to align with incoming sales rather than fixed monthly loan payments.
Alternative Funding Group also offers large-scale funding solutions, including million-dollar loans, for businesses that need higher capital. These options are typically geared toward established companies with substantial revenue, larger account balances, and consistent operations. Large-scale funding may be used to acquire commercial real estate, invest in equipment, or support significant growth initiatives over the coming months.
Reverse consolidation is another option available through Alternative Funding Group. This solution is designed for businesses that already have existing advances or alternative loans and are struggling with frequent payments. Like business debt consolidation, reverse consolidation may help restructure outstanding obligations into a single payment, potentially improving cash flow and making repayment more manageable.
Qualifications for Alternative Funding Group funding are generally more flexible than those required by traditional banks. Applicants are typically evaluated based on revenue, time in business, and overall performance rather than strict credit score requirements.
Alternative Funding Group focuses on business performance and potential rather than just credit scores, making it more accessible for businesses with less-than-perfect credit. This approach allows many business owners who may not qualify for bank loans to access funding.
Alternative Funding Group operates primarily as a merchant cash advance company. While it lists multiple services, most of its funding solutions fall under the broader category of cash advance products rather than business loans. This difference matters because MCAs differ from bank loans and have unique repayment structures.
Cost transparency is somewhat limited. Alternative Funding Group does not publish detailed pricing information, such as factor rates or total repayment examples, which can make it difficult for businesses to accurately compare costs before applying. This lack of upfront transparency is common in alternative financing but remains an important consideration.
Alternative financing generally carries higher business loan interest rates and shorter repayment terms than traditional bank loans. Frequent repayment structures in alternative financing can strain a business’s cash flow, especially during slow sales periods. These products are often best used as short-term solutions rather than long-term financing.
Despite these risks, alternative funding can provide quick access to capital with less stringent qualifications. When managed carefully, it can help businesses stabilize revenue, cover urgent expenses, and grow faster than waiting on bank approvals.
The company states that it uses a soft credit check that does not impact credit scores and does not charge an application fee. The team at Alternative Funding Group is available to assist applicants throughout the business funding process, and many users have expressed satisfaction with its customer service.
Alternative Funding Group offers a business funding affiliate program. ISOs and business loan brokers can submit deals through the program and earn commissions on funded deals.
Like many alternative financing solutions, Alternative Funding Group offers a convenient online small business loan application. AFG’s application process is designed to be quick and straightforward, allowing businesses to receive funding quickly.
Business owners begin by submitting a short application form with basic business information.
Applicants provide recent bank statements and other forms needed to verify revenue and account activity.
The Alternative Funding Group team reviews the application and presents available funding options.
Once terms are agreed upon, funding can be deposited as soon as the next business day.
After funding, repayment is typically made through daily or weekly payments withdrawn directly from the business’s account. Terms vary based on the specific advance and revenue profile.
Alternative Funding Group does not publicly disclose prepayment penalties or early payoff discounts, but businesses are encouraged to ask for accurate details during the process. The company states that many clients can renew funding once 60%–80% of their advance has been repaid. Carefully review any funding agreement before signing.
Alternative Funding Group offers fast approvals, flexible qualification standards, and a smooth application process. Businesses benefit from quick access to capital, minimal paperwork, and a supportive team that assists throughout the process. The company’s approach makes funding accessible to owners who may not qualify for bank loans.
As with most alternative lenders, cost transparency is limited, making it harder to fully understand the total repayment upfront. Merchant cash advances can be more expensive than traditional loans, and frequent payments may strain cash flow if revenue fluctuates. These products may not be ideal for long-term business financing needs.
Pros
Cons
Alternative Funding Group is a legitimate business funding company with an established presence in the alternative lending space. Alternative Funding Group holds an A+ rating with the Better Business Bureau and maintains high ratings on review platforms such as Yelp and Trustpilot. The company has funded thousands of businesses and maintains a professional online presence and documented customer feedback.
Overall reviews for Alternative Funding Group are mixed but generally positive, with many users highlighting speed and professionalism. AFG holds a 4.3 out of 5 rating on Trustpilot and a 4.9 out of 5 rating on Google.
Positive reviews often mention helpful staff, smooth communication, and fast funding. Clients frequently describe AFG’s staff as supportive, honest, and easy to work with. Many customers appreciate the quick, easy process of obtaining financing from Alternative Funding Group and report that it provides clear communication throughout.
Negative reviews are less common but tend to focus on communication issues or sales tactics. Some users have reported negative experiences with communication or sales tactics in the alternative lending sector, which is a common concern across many alternative funding providers.
Despite focusing on accessible working capital, Alternative Funding Group may decline a business funding application for various reasons, including insufficient revenue or having a business model that is not conducive to its funding structure.
If declined, it should provide a notification explaining why. Contact AFG directly if you need more information.
Fortunately, small business owners have many lenders to consider if Alt Funding isn’t the right fit. Several funders provide similar merchant cash advance options in addition to other business loans.
Working with a small business loan marketplace, like United Capital Source, allows you to apply to a network of lenders with a single application and receive multiple offers. You can then get guided support in choosing the best deal for your needs.
You may be interested in one of the following small business loans:
Alternative Funding Group can be a strong option for business owners who need fast access to capital and value speed and flexibility over long-term affordability. Restaurants, construction companies, retail businesses, and service providers with consistent revenue may benefit the most. However, businesses seeking long-term loans with lower costs and complete transparency may want to explore traditional banks or other funding options.
Based on the available information, we rate Alternative Funding Group at 4.1 out of 5. It’s a solid choice for merchant cash advances, but it could use more transparency on costs.
Disclaimer: The Alternative Funding Group trademark is owned by Alternative Funding Group Corp, and its use herein is for reference purposes only, and it does not indicate sponsorship or endorsement by Alternative Funding Group Corp.
