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Reliant Funding Review: Pros, Cons, & How to Apply

Reliant Funding is a lending institution specializing in merchant cash advances for small and medium-sized businesses. Like most alternative lenders, the company offers an easy online application and faster funding than traditional lenders.

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Merchant cash advances are typically more expensive than traditional small business loans, but Reliant Funding offers some unique features worth considering. In particular, the company provides quick access to working capital to help your business grow.

If you’re considering a Reliant Funding business loan, we can help guide you with answers to these questions:

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    What is Reliant Funding?

    Reliant Funding is an alternative lending institution providing financing to small businesses. The San Diego-based company launched in 2008.

    The company was founded on the mission to help provide working capital to small and medium-sized businesses (SMBs) underserved by traditional banks and lenders. Since launching, Reliant Funding has provided over $1.5 billion in funding to more than 10,000 businesses.

    How Does Reliant Funding Business Financing Work?

    office, business, equipment financing, minimum credit score

    Reliant Funding provides an easy application with a fast funding time. In some cases, it’s possible for same-day funding, but generally, it takes 1-5 days after applying.

    Let’s review the available financing options.

    Merchant Cash Advance

    Reliant Funding offers merchant cash advances as its primary product. Reliant Funding’s merchant cash advance ranges from $5,000 to $400,000.

    You will repay the advance with daily or weekly payments. The company allows you to repay using an ACH transfer or from a portion of your daily credit card sales.

    Other Small Business Funding

    The Reliant Funding website mentions several other forms of business financing, such as SBA loans and equipment financing. However, it appears that in most cases, the company recommends its merchant cash advance as the main solution out of their available financing options.

    What are the Qualifications?

    question mark, pile, questions, annual revenue, minimum credit score, time in business

    It’s much easier to qualify for Reliant Funding than most forms of business financing. The company developed its platform specifically to help younger businesses and business owners with poor credit scores.

    The minimum qualifications are:

    • A credit score of 525.
    • 6 months in business.
    • $60,000 in annual business revenue.

    For Reliant Funding, You Need to Know That:

    office, business, annual revenue, minimum credit score

    The company only offers merchant cash advances. Their loan products list things like Equipment Leasing and Bridge loans – but they offer the merchant cash advance as a solution to those funding options. For example, it lists SBA loans but isn’t an approved SBA lender. Instead, it offers merchant cash advances as an alternative to SBA loans.

    Reliant Funding charges a factor rate instead of an APR, and the company’s rates are between 1.10 and 1.40. With a factor rate, you multiply the principal borrowing amount by the factor to see how much you’ll pay. For example, if you borrowed $50,000 at a rate of 1.25, it would look like this:

    $50,000 x 1.25 = $62,500

    You would pay $12,500 in interest to borrow $50.000. The only way to discover your rate is to apply and receive a quote.

    The application is quick and easy, and Reliant Funding can potentially provide funds the next day. One of the company’s main selling points is the fast turnaround on funding.

    Reliant Funding financing does come with an origination fee, but the company doesn’t disclose the fee range. You must apply and receive an offer to find out what your fee is.

    The company provides funding through a mix of its internal lending and partnerships with other lenders. Its merchant cash advances are unavailable in North Dakota, South Dakota, or Vermont.

    How to Apply to Reliant Funding:

    After an initial online application, you’ll receive a quote, provide documentation, and can potentially get your funds the next day.

    Step 1: Apply Online

    You can apply for Reliant Funding directly through the United Capital Source one-page online application. You need to provide basic business information.

    Step 2: Accept an Offer

    After you apply, Reliant Funding will determine your eligibility. If eligible, the company sends you an offer, and if it looks good, you can accept and move to the next step. You can also choose to connect with the Reliant Funding representative who sent the offer.

    Step 3: Provide Documentation

    Once you accept an offer, you must provide additional information about your business operations to complete the underwriting process. The company only performs a soft credit pull, which shouldn’t affect your credit.

    Be prepared to provide:

    • Business bank statements.
    • Credit check authorization.
    • Additional documents as required.

    Step 4: Get Funded

    Once everything checks out, and Reliant Funding completes the underwriting process, the company releases your funds.

    Reliant Funding, Post Funding:

    You can set up repayment as either daily or weekly payments. You can also choose between setting the payment up as an ACH transfer from your business bank account or as a fixed percentage of your daily credit card sales.

    Borrowers potentially become eligible for additional funding after paying off 50% of the advance amount, but that is not guaranteed. Renewal options depend on your financing agreement.

    What are the Advantages of Reliant Funding?

    feedback, customer, satisfaction

    The most significant advantage of Reliant Funding is the quick funding time. It’s ideal for companies needing an immediate influx of funds for cash flow and working capital.

    The company also provides a simple application process, especially compared to traditional lenders. In most cases, you can apply and receive a credit determination on the same day.

    Borrowers also benefit from the company’s lower qualification requirements. It’s much easier to get approved, which is good news for younger companies, businesses without high annual revenue, and any business owner with a low credit score.

    The company also offers outstanding customer service. You can generally rely on getting an expert representative who can help guide you through the process and find funding to meet your needs.

    What are the Disadvantages of Reliant Funding?

    feedback, review, good

    The biggest disadvantage comes from the cost of merchant cash advances, one of the more expensive forms of business financing. The company’s rates are competitive with similar lenders, but it’s still a costly way to borrow money.

    Frequent repayments are also difficult for some businesses. You expect to pay daily or weekly either from your business bank account or a portion of credit card sales. Either way, the high cost and frequent repayments affect your daily cash flow.

    The lack of transparency also makes it difficult to compare prices with other lenders. You must start the application process before you get information on your rate and fees.

    We prepared a pro and con list for a quick summary.

    Reliant Funding Pros & Cons:

    pros, and, cons, green thum up, red thumb down


    • Fast and easy application process.
    • Lower minimum credit score requirement.
    • Quick funding process.
    • Excellent customer service.


    • Merchant cash advances are expensive.
    • Frequent repayments impact daily cash flow.
    • Lack of transparency around fees and renewals.

    Apply for business funding through United Capital Source today.

    Reliant Funding Frequently Asked Questions

    Is Reliant Funding Legit?

    Yes, Reliant Funding is a legitimate alternative lender. The Better Business Bureau accredits the company with an A rating, and it has a 4.7 rating on over 1,400 reviews on Trustpilot.

    How Does Reliant Funding Help Small Business Owners?

    teamwork, cooperation, brainstorming

    Reliant Funding provides merchant cash advances to small business owners. Their process is quick and easy, with lower qualifications than most traditional banks.

    Traditional banks deny an estimated 80% of small business loans. It provides a convenient solution for underserved businesses. The minimum credit score requirement of 525 is excellent for bad credit borrowers.

    In addition to providing funding where other lenders won’t, the company provides a streamlined application with a quick turnaround on funds. Merchant cash advances are an expensive way to borrow money, but it might be worth it if you need quick funding and can’t get approval from a traditional lender.

    Does Reliant Funding only offer Merchant Cash Advances?

    Currently, the company only offers their merchant cash advance product. There is some information about other business loans on their website, but it provides the merchant cash advance as an alternative solution to those funding needs.

    What Do Reliant Funding Reviews Typically Focus On?

    Reliant Funding has a mix of reviews online, but most tend towards positive. Positive reviews talk about the speed of funding and ease of applying for business financing.

    Many customers praised the company’s customer service, with multiple users calling out their representative by name. Users talk about their agents being compassionate, knowledgeable, and transparent.

    Negative reviews focus on the cost of financing and the frequency of the repayments. While many users felt the rates were competitive with other lenders, merchant cash advances generally tend to be more expensive financing.

    There are a few complaints about misleading advertising tactics. Most of these have to do with a mail campaign promoting a line of credit product that the company currently doesn’t offer.

    Other customers complained about a lack of transparency. The website doesn’t provide much information about factor rates or origination fees. You can only determine the financing costs by applying and receiving a quote.

    What if Reliant Funding Denies Me?

    Reliant Funding offers a lower barrier to entry than most small business lenders. The company was founded on the principle of providing funding to small businesses that struggle to qualify for traditional financing.

    It is still possible that the company denies your request. Your company might not meet its minimum requirements, or there could be cash flow issues.

    Also, Reliant Funding’s merchant cash advance isn’t available in the following states:

    • South Dakota.
    • North Dakota.
    • Vermont.

    If you apply and get rejected, the company sends a denial letter, which should explain the reasons for the rejection. If not, or if you need more information, you can contact the company.

    Reliant Funding works for many small business owners but not for others. If the company doesn’t work out for you, there are plenty of other lenders to consider. Most companies offer a mix of small business loans, including a merchant cash advance.

    Making Your Decision

    choice, select, decide

    Reliant Funding is best for younger businesses needing urgent funding. The company’s quick application process, fast turnaround times on funds, and lower qualification requirements make it an excellent option for business owners with low credit scores who need financing to grow their businesses.

    More established businesses with good to excellent credit can find less expensive business loan options with higher borrowing amounts. Even so, not many companies can provide funding as quickly as Reliant, making them a good option if you need the money now.

    Based on user reviews and our experience working with Reliant Funding, we rate the company at 3.75 out of 5. The company is an excellent option for merchant cash advances, but the lack of funding options holds it back.

    Disclaimer: The Reliant Funding trademark is owned by Reliant Services Group, LLC, dba Reliant Funding and its use herein is for reference purposes only and it does not indicate sponsorship or endorsement from Reliant Services Group, LLC, dba Reliant Funding.

    Apply for business funding through United Capital Source today.

    Why Choose United Capital Source?

    Why businesses choose UCS:

    Quick funding options that won’t affect credit
    Access to 75+ lenders with multiple products to choose from
    Financing up to $5 million in as few as 3 days
    1500+ 5 star reviews from happy clients!

    Ready to grow your business? See how much you qualify for:

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        How much Working Capital would you like for your business?

        At UCS, we understand the value of your time and want to ensure that your application has a great chance of approval. Please take note of the following details before applying:
        • To be eligible, it’s necessary to have a business bank account with a well-established U.S. bank such as Chase, Wells Fargo, Bank of America, Citibank, or other major banks. Unfortunately, online-based bank accounts like PayPal, Chime, CashApp, etc., are not permitted.
        • When describing your current average monthly sales deposits to your business bank account, please provide accurate information. Our approval process is based on your current business performance, and it’s essential to provide accurate details about your current sales in the first question on the application form. We cannot approve applications based on projected revenues after receiving funding.
        We appreciate your understanding and cooperation in ensuring a smooth and successful application process.
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