Although remote work may have once only been possible for large or global enterprises, small businesses today are often just as privy to flexible, at-home work benefits as the much larger organizations in their industry. According to Owl Labs, smaller companies are twice as likely to hire full-time remote workers, as these employees can help drive down overhead costs like electricity and renting out office space.
The switch to an off-site worker preference is marked mainly by wider accessibility to the tools and technology that make remote work possible. Couple this with a recent need for wide-scale social distancing, and many small businesses may be entering uncharted remote work territory.
Whether this is your company’s first or 50th day of working as a distributed team, here are the first steps you can take to ensure peak employee productivity, engagement, and general wellness as they move from your office space to their home desks.
In this article, we’ll discuss and answer the following questions:
- What are some effective work from home guidelines?
- What technology should I use when working from home?
- Should I designate work and rest hours for remote employees?
- Which expenses should I cut when working from home?
- How does working from home affect customer service?
- What Are The Most Resilient COVID-19 Industries?
What are some effective work from home guidelines?
Its limitations define any successful work from home program. This refers to the guidelines that you instill for every remote team member to follow. Distributed teams seldom have the luxury of meeting with each other face-to-face, which makes team alignment, collaboration, and overall success much more challenging in remote settings. Working from home requires some degree of structure to help keep everyone in the company forward-thinking and -moving.
The remote guidelines you establish should be based on the unique specifications that a business of your workforce size and industry demands. A company that offers customer support around the clock, for example, may have a different range of workable hours for remote employees than those who only serve customers during traditional business hours.
To start developing your work from home guidelines, consider your answers to the following questions:
- Are there specific hours where everyone in my business should be expected to work?
- Should my employees avoid working on public or unsecured internet connections?
- How often should team members check in with their managers or project leads?
- Do I have a way to gauge worker productivity and proficiency outside of our office?
- Is there a maximum number of hours that I want employees to work off-site vs. on-site?
- Should the entire company be eligible for remote work, or is it an earned benefit?
What technology should I use when working from home?
There’s a good chance that remote work will require a different set of tools, technology, and resources in order for your team to function similarly to the way you work on-site. In fact, technology is so imperative to the work from home experience that 85% of workers state that they would like their employers to provide them with appropriate technology for remote work. With the right combination of tools, many smaller teams are able to bridge the distance gap for an in-office experience.
The first and most important step is to revamp your communication efforts. Yes, phone calls and text messaging are certainly sufficient for quick touch-bases. But long-term remote work requires channels that are better at emulating body language and other visual cues. Integrating a video conferencing tool into your remote communication package is the best solution for a number of businesses. Also, many video meeting services offer both free and paid platforms. These tools can help you stay connected without generating additional overhead.
Remote Work May Change Your Approach To Customer Management
Customer information stored on local networks can be very difficult to keep updated when working outside of your headquarters. This could include information stored on customer relationship management tool s(CRM) or even just personal spreadsheets. Larger teams are more prone to this issue. They tend to have multiple users accessing and editing the same resources at once.
Utilizing cloud-based customer relationship management helps small businesses navigate these problems and connect their sales, marketing and support teams with potential and current buyers.
One final, notable challenge that technology helps solve is worker alignment. How can you guarantee that your teams are working in tandem and not against each other? Without the opportunity to stop by a colleague’s desk or call for an impromptu meet up, the issue of task ownership—or who is responsible for what—becomes one that can drastically impede your ability to work as a cohesive unit. By investing in a task management service, you’ll have a virtual, remote-friendly space to plan each person’s workday, including the work they want to tackle and how much time they’ve allotted for completion.
Should I designate work and rest hours for remote employees?
Just because your personal and professional lives may now share a space does not mean that you are required to meld the two any further. However, the fusion of work and home spaces often makes logging off at the end of the day more difficult. One study reveals that remote employees work an additional 1.4 days per month when compared to on-site team members. The extra work may result in a few weeks of boosted productivity. But in the long-term, your employees may feel burned out at an increasing rate.
At the start of each week, encourage your team to share their schedule with the team. Your calendar, though, should not only contain start and end times for projects. It should be much more detailed. Feel free to include breaks for coffee, lunch or errands to break up long stretches of work.
The advantage of sharing your work hours with a wider team goes beyond employee wellness and engagement. Businesses that have successfully transitioned to remote work have mastered the practice of providing all types of pertinent information in a shared calendar space. From daily work schedules to meetings with clients and do-not-disturb periods, publicly sharing your plans for the week can improve company-wide alignment. Your customers and vendors will also be able to see the best times to communicate with you.
Which expenses should I cut when working from home?
Surviving extended remote work may require you to reconsider your expenses. Some will be eliminated naturally as you move to your off-site workspace. No need to restock the coffee supply or replace the printer ink. However, there are plenty of other strategies you can use to drive down your overhead and maximize profits.
First, you’ll want to identify any tools or services you subscribe to that overlap in functionality and make cuts there. If you recently switched to a cloud-based phone system, you should consider cutting your office phone bill for good. After all, cloud-based is more remote-worker friendly than a hard-wired phone set.
Similarly, periods of business-wide remote work may be your best chance to end your use of paper documentation. This information should be converted to digital, where it can be more easily shared, stored, and updated. The monthly rates for these types of services will quickly outweigh the costs of paper—with the average four-drawer filing cabinet costing $25,000 to fill and $2000 to accurately maintain.
You may also consider reducing your spending on any marketing efforts linked to your physical location. This could include directing customers to your address via billboards, newspapers, or even Google Maps. These costly ventures may yield little to no return if your customers cannot engage with your business in person.
How does working from home affect customer service?
Brick and mortar businesses that find themselves in remote work solutions are facing one massive, glaring issue when working away from their storefronts: the ability to connect and engage with consumers used to an in-store experience. How can you help convert customer foot-traffic to other methods for driving sales?
Bolstering a stronger online presence is a great place to begin, as nearly 70 percent of Americans have shopped online at least once, and many shoppers more regularly than that. Foremost, the most important part of a trustworthy brand presence on the world-wide-web is the accuracy of your business information. Verify that your phone number, email address, website URL and other essential contact information is up-to-date. Do this for your website, social media profiles, and any online directory services that include your business. It’s also prudent to amend any changes to your offerings that may be affected by the work from home switch.
Digital channels also provide new avenues for engaging with customers when it’s not possible to interact with them face-to-face. Some small businesses have found success tapping into their online markets by hosting a webinar or online event through a live-streaming service. Sending out polls on your offerings will allow you to gauge interest and obtain valuable insights on customer preferences. You could do this through an Instagram story, or just a questionnaire embedded in your latest newsletter.
Despite your current work situations, the pillars of great customer service stand resolute. Actively listening to and engaging with customers will always reign supreme. Whether you’re communicating over the counter or the phone, you’re still following the same general strategy.
What Are The Most Resilient COVID-19 Industries?
COVID-19 has undoubtedly changed the world in which we live. The tough economic situation we are facing has caused some businesses to permanently close their doors. However, there are still some resilient businesses thriving in the face of the COVID-19 pandemic.
Here we’ll provide insight into the industries and businesses that have proved to be the most resilient during the COVID-19 pandemic, precisely because they can easily be done at home.
The first industry we will discuss has been around for centuries but has experienced a breath of fresh air thanks to today’s technology-driven world.
Digital marketing is responsible for high-quality websites that help businesses connect and engage with their intended audience in order to build their customer base and drive revenue.
There are two main components of digital marketing: web development and web design.
Web developers are technology professionals who build the blueprints of the websites we use every day. They develop and write the code which ensures the website a business relies on functions properly.
You have no doubt used links on certain websites that were made possible because of web developers. For example, the “make an appointment” button on the website for a doctor’s office or a real estate agent works because of code written by web developers.
Businesses need to know their website will not only look appealing but will work as intended. There is nothing worse than broken links. This is where skilled web developers come in handy.
Web development is a coding-intensive field, but that does not mean you need a computer science degree to land the job. There are some top-notch schools offering compact web development classes, both online and in person. These classes will get you up to speed on everything you need to become a web developer.
If web developers are the architects behind great websites, then web designers are the interior decorators working to make the websites visually appealing. Everything you see on a website was put there in that way, in those colors, because of a web developer.
Even if a website functions properly, users won’t visit the site for long if it’s not visually appealing. This can result in lost revenue for businesses. It is therefore up to web designers to make sure the website grabs the attention of users.
Don’t get this wrong, web design still requires plenty of coding, but the coding is geared toward the placement of images and text rather than functionality.
Just like web development, web designers do not need a four-year, or even a two-year, computer science degree. In fact, there are Web Design Bootcamps that can teach you everything you need to know in just a few months.
Software engineering is another industry that has proven resilient to the pitfalls of the COVID-19 pandemic. These engineers create the software we use every day, from social media platforms to countless mobile apps.
This is perhaps one of the oldest fields in computer science. Were it not for pioneering software engineers, we would not have cornerstone technology companies like Apple, Microsoft, and Facebook. All of these companies build incredible computer software through millions of lines of code.
Software engineers also write code for mobile apps. Between the incredibly high rate of new apps being built every day and all the maintenance that goes into keeping them updated, you are sure to find work in this field.
And once again, you don’t need a computer science degree to become a software engineer. If you’re looking for an in-demand job, you should learn how to be a Software Engineer through boot camps and training programs.
Despite the COVID-19 pandemic hammering numerous economies, demand for software engineers and digital marketers has remained steady, if not grown. If you’re out of work due to COVID-19 or looking to switch careers, either field would be a sure bet to landing income.