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If you’re the owner of a new business, you may have heard about filing what is known as a “DBA,” which stands for “Doing Business As.” This legal term can be compared to “LLC” or “S-Corp” because it refers to yet another form of registration for businesses. Unless you’re a lawyer, you’ve probably never heard of a DBA before. Take a number. But depending on your state, city, county or type of business, you may be legally required to file a DBA. In this guide, we’ll explain what a DBA is, what kind of businesses use them, and how to file for one.

Step 1: What Is A DBA?

When you start a business, the business’s legal name automatically becomes the full name of the person or entity who owns it. That’s just the way local governments keep records of businesses. Even though the business Steven Clark created is called “Steven’s Pasta,” the business’s legal name will literally be “Steven Clark” until a DBA is filed.

Registering for a DBA (sometimes called an “assumed name” or even “fictitious name”) allows you to conduct business-related activities (advertising, accepting payments, etc.) under a name other than your own. Once you register a DBA, your full name is no longer legally attached to your business.

Step 2: Why Should I File For A DBA?

There are many reasons for a business owner to file a DBA. Presenting your business under a name that isn’t its proper legal name can technically be considered fraud. So, if your business’s legal name is “Steven Clark,” you are actually committing fraud by putting a sign on the front of your business that says “Steven’s Pasta.”

You may need a DBA to open a business checking account or register an official business phone listing. Certain clients you intend to work with might also require a DBA before signing a contract. A business lender you are looking to borrow from might have a similar requirement for approving small business loans.

In most cases, a business owner files a DBA primarily because it makes sense for his or her type of business. We’ll explain this further in the next section:

Step 3: What Kinds Of Businesses Need A DBA?

  1. Sole Proprietorship or General Partnership

Without a DBA, sole proprietors are legally required to use their personal name as the name of their business. The same concept applies to general partnerships and the names of all partners involved.

Sole proprietors and general partnerships must also file a DBA in order to open a business checking account. Such businesses are not legally required to register with the state. Doing this gives you a federal tax ID number (EIN), which is required for opening a business checking account. When you file a DBA, you get an EIN.

This last reason applies to sole proprietors only: You must file a DBA if your business name implies more than one owner. An example is a sole proprietor that wishes to be known as “Pearson and Sons.”

  1. You Want To Do Business Under A Name That Isn’t On Incorporation Documents

Corporations (S-corps and C-corps) and limited liability companies (LLCs) are not legally required to file a DBA. They have the option to do so, however, if they want to do business under a new name.

The most common example is when a business wants to enter another area that isn’t reflected by the current, legal name of the business. A DBA prevents the corporation or LLC from having to form an entirely new business entity just to sell new products or services under a different name. A sporting goods business, for example, might want to use a different name to advertise its upcoming line of outdoor gear. Thanks to a DBA, the business does not have to file the paperwork to register an additional LLC or corporation.

Registering as an LLC or corporation protects the owner’s personal assets in the event of a lawsuit. But if an LLC or corporation operates a business under a name that isn’t on its incorporation documents and hasn’t filed for a DBA, those protections will be useless.

It’s important to remember, however, that a DBA does not provide legal protection on its own because it does not create a separate business entity. If you’re a sole proprietor with a DBA, your personal assets would not be protected from being seized following a lawsuit.

  1. You Want To Operate Multiple Businesses

A common goal for small businesses is to eventually operate a number of physical stores or websites with different names. With A DBA, you don’t have to form a new business entity (another LLC, another sole proprietorship, etc.) every time you open a new store or a launch a website with new products or services. Each time you expand in this fashion, you just have to register a separate DBA name.

  1. You’re Not Sure Your Business Will Work

Filing a DBA is much less expensive than incorporating a new business. This is why some people file a DBA instead of incorporating when they want to test out their latest idea. Incorporating a business that doesn’t work out is a major waste of money.

Step 4: How Do I File For A DBA?

The first step to registering a DBA is to check if any other local businesses have names that are similar to yours. Names of all small businesses within your jurisdiction are likely available in an online database, so it would be wise to check that as well as a simple Google search. Your DBA name cannot have a corporate-sounding ending like “Inc.” or “Corp,” since it suggests that your business is a corporation.

Every state, county, and city has its own DBA requirements for different types of businesses. If the requirements you see online aren’t clear, call your county clerk’s office to get a better explanation. Expect to fill out a moderate amount of paperwork and pay a fee that can range anywhere from $10 to $100. You’ll probably have to go to your county clerk’s office or state government’s office to file your paperwork. Owners of corporations or LLCs may have to show that their businesses are in good financial health in order for their DBAs to be approved.

Step 5: What Happens After I File For A DBA?

Depending on your home state, you might be finished with the registration process after paying the fee and filing your paperwork in-person. Some states require you place an ad in a local newspaper as an official announcement of your new business name. You might also have to submit an affidavit to prove that you have in fact placed this ad.

Once your DBA has been filed, you may not learn whether or not you’ve been approved for several weeks. This is why it is often recommended to file a DBA at least one to three months before you plan on using your new name. The name registration is good for a certain period of time, which depends on your state. Many states reportedly require you to renew your DBA after five years or else the name expires.

Make Your DBA A Good One

Since this process can get quite tedious, it’s best to make it worth your while. So, when kicking around DBA names, choose strategically because the right name can have a major impact on your future. You could even say that a primary reason this process exists is because such powerful tools for success should not be available for free. This is your opportunity to acquire a significant competitive advantages. Do yourself a huge favor and take it seriously.

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