In the sea of lead generation strategies, it’s not unusual to overlook a few of them. Lead quizzes and surveys are two of those strategies. Thanks to their easy implementation and sharability, businesses can effortlessly incorporate them in a lead generation strategy. They can then start converting website visitors, social media followers, and people on the email list into their customers. The online world is this huge virtual classroom. If you offer the right kind of quizzes and surveys, it will make people want to compete. As a result, you will have increased brand interaction, more leads captured and boosted sales. Here is how to grow your business with proven quiz and survey strategies.
Leverage Lead Quizzes and Become a Leader
Online quizzes can benefit both businesses in B2C and B2B landscapes. There are plenty of developments out there that directly affect your target market. In the B2C bracket, for instance, you can use quizzes to inform your customers about a life-changing event – launching your new product or service.
Name the quiz: “Do you experience any of these pain points? Our product can help you resolve them!”
And, not just B2C, quizzes are a perfect lead generation solution for B2Bs as well. In fact, quizzes can be seen as a shift in the way brands are presenting the information. When brands send out a tweet, a LinkedIn update, or place an ad to drive traffic, they’re choosing from their content to find nuggets that resonate & pique their audience’s interest. This is exactly the same process behind creating a lead generation quiz — taking bits and pieces from the long-form content and repurposing them in a proven format.In addition to more leads, there are post-quiz benefits. For example, prospects who engage with DDI’s Common Leadership Styles knowledge quiz are six times more likely to open follow-on emails from DDI. There are hundreds of developments out there. Identify the ones that are relevant to your brand and your target market and generate interest via quizzes.
Introduce Attractive Offers
Surveys are not only great for lead generation. They can be used for getting valuable feedback from customers too. The information generated by surveys can help you improve your products, services, and customer experiences. But, the question that remains is – “How to kickstart a survey-powered lead generation strategy?”
The answer is very simple – introduce attractive offers.
Why offers, you ask? Because, whether it’s a survey or a quiz, users have to stop whatever they were doing to complete it. To motivate them and earn their interest, you need to offer something in return. There are plenty of incentives to choose from. You can go with a free voucher, a discount, or a competition with valuable prizes. This method will help you use quizzes to grow your business, even if you have no experience in it. Once you become better at this, you will be able to create tempting quizzes.
Personalize Quizzes and Surveys
Not everyone in your target audience has the same interests and goals. Several personalized quizzes will help you generate more leads than just one quiz built for everyone. The only problem here is to segment your target audience with their interests in mind. This requires thorough market research. Once you have the reports, you can create personalized quizzes and surveys and distribute them online. There are plenty of software tools designed to help you segment your website visitors, including Visual Website Optimizer and Optimizely. Once you do this, it becomes easy to create separate webpages and match your personalized quizzes with a relevant segment of your target audience. Make sure to document the “target audience segment – personalized quiz/survey” pairs, as you can use this information for social media promotion.
Leverage Social Media
Social media platforms are a valuable extension of the online virtual classroom. They provide countless opportunities to refine and fine-tune your lead generation strategy with quizzes. This is a perfect solution for small businesses and startups because their websites’ traffic is very small. Social media platforms give you access to a much wider audience, and on top of that, it appears that people love to share quizzes. On top of that, you have so many targeting options to play with. Take Facebook and Instagram, for instance. These two have very advanced targeting options you can use to serve personalized quizzes to very specific audiences. The only downside of this is that you will have to invest some cash in promoting your quizzes. Both Instagram and Facebook advertising campaigns are paid. If your budget can’t sustain this, there are plenty of short-term business loan opportunities out there. For those of you interested in generating leads in the B2B market, LinkedIn is the best place to start. LinkedIn advertising platform also provides access to targeting options to help you isolate and reach the audience you want to. Apart from coming up with a catchy quiz or survey title, try to find a relevant image to insert in your post. Attractive images and interesting titles will help you get the attention of more people.
Turn Target Prospects Into Valuable Assets
Before converting prospects into leads, you can turn them into valuable assets. There is no better way to build trust with your potential customers than to acknowledge their opinions, desires, needs, interests, and problems. The best thing about this practice is that it works in both B2C and B2B environments. To make a valuable industry report, you will need a significant amount of participants. Make sure to incorporate the surveys across your digital footprint for the best results. Now, this benefits your lead generation in two ways. First, you will engage in more prospects with your highly targeted survey and send them a strong message of appreciation. And, second, once you complete your survey-powered report, the chances are that you will get a lot of outbound links, get better brand exposure, and climb the search engine result ladder. Thanks to the countless online opportunities, businesses can now easily integrate lead quizzes and surveys with their lead generation strategies. As you can see, there are several ways to use quizzes and surveys. Every business is different, so we invite you to identify the best strategy for your company and to test it out.
Author Bio: Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, She is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker