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No business owner wants to think about property damage and legal claims. They already have enough to worry about. And how many companies have actually had to use their business insurance? Well, for those that did, the decision to purchase the right insurance package likely prevented their companies from going under.

Just one unexpected crisis can result in expenses that greatly outweigh the business’s financial reserves. But with business insurance, something that would spell the demise of one business could end up doing very little (if any) harm to another. And not all types of business insurance deals with completely random or rare events. Some types pertain to increasingly common misfortunes, like product flaws or disputes with business partners.

Nearly 50% of small businesses, however, reportedly do not have business insurance. It’s hard to blame them because the process of choosing the right package requires significant time and energy. Every business has its own needs and must account for factors like industry, company size, and location. This guide will explain the different types of business insurance, their average cost, and what kind of businesses should purchase certain packages.

Why You Should Purchase Small Business Insurance

Most states require businesses with employees to purchase workers compensation insurance and unemployment insurance. Some states add disability insurance to that list.

Aside from legal obligations, the need for business insurance stems from the nature of your location, products or services. Certain products have higher likelihoods of incorrect manufacturing, while the failure to provide certain services correctly could result in serious physical or financial damage. Then there’s the all-too-common scenario of torrential weather ruining your property.

You may also have to purchase other types of insurance solely because of your industry or your use of certain resources. Commercial auto insurance, for example, is likely needed for most businesses that own company cars. You might also have to purchase insurance in order to accept funds from investors or small business loans. If your company works with sensitive personal information, it’s probably wise to look into cyber liability insurance.

Lastly, consider the tremendous costs of litigation. The average small business cannot cover these costs on its own. In this case, the cost of paying for insurance pales in comparison to the cost of not having insurance when you need it most.

Small Business Insurance: 9 Fundamental Types

Many businesses owners set out to purchase insurance but quickly become overwhelmed by the amount of choices. They probably felt that the more time they spent shopping for insurance, the more likely they were to overspend or buy nothing at all. To simplify this process, we’ll break

down the types of insurance that apply to the majority of small businesses. Anything beyond the following list only pertains to highly specific cases, like those mentioned in the previous section.

Most small businesses should at least look into these types of business insurance:

Insurance Cost
Workers compensation (required) $0.75 to $3 per month per $100 of payroll
Unemployment insurance (required) Varies by state (0.6% federal tax rate for most businesses)
Disability insurance (required) 0.25% to 0.5% of payroll
General liability insurance $400 to $600 per year
Commercial property insurance $1,000 to $2,000 per year
Professional liability insurance $900 to $1,800 per year
Product liability insurance 25 cents per $100 of product sales
Employment practices liability insurance $800 to $3,000 per year
Key person insurance Less than $1,000 per year

Workers Compensation Insurance

State law requires most businesses with employees to carry certain amounts of workers compensation insurance. It covers claims from employees who suffer work-related injuries. If you don’t purchase the required amount for your business, you may face fines or even criminal prosecution.

Workers compensation insurance, or “workers comp,” covers the injured employee’s medical expenses and ensures that he or she receives moderate compensation during recovery. The term “work-related injury” doesn’t just refer to injuries that occur in obviously dangerous environments like construction sites. An employee could receive workers comp for neck pain that was gradually exacerbated because his or her desk lacked sufficient lumbar support. Workers comp also typically covers the cost of employee lawsuits for work-related injuries.

Your state’s insurance department or workers compensation board will tell you everything you need to know about purchasing workers comp. Some businesses purchase it through private carriers or brokers, while many others take advantage of state-run programs. These insurance funds offer workers comp at regulated rates so you don’t have to worry about paying too much.

Unemployment Insurance

Unemployment insurance covers employees who lose their jobs through no fault of their own. You don’t have to seek private carriers or brokers to purchase this government-required

insurance. Most small businesses pay federal unemployment taxes (FUTA) as well as state unemployment taxes (SUTA). Your home state uses funds from both taxes to distribute unemployment insurance, also known as unemployment benefits. The former employee, however, will not receive unemployment insurance unless he or she applies.

The amount you pay for each tax depends on numerous factors like amount of employees, employee turnover rate, and amount of unemployment claims. So, you can keep your FUTA rate low by only hiring the appropriate amount of employees, since this will likely decrease the employee turnover rate.

For example, let’s say you have to hire three different people for the same position in the same year. Your total FUTA tax would theoretically be three times the amount of what you would have paid had your original employee stayed onboard.

If your expected FUTA tax liability exceeds $500 for the year, you must pay FUTA taxes every quarter. If not, you have two options: You can either make quarterly payments or pay once per year when you file your IRS Form 940. SUTA deadlines, on the other hand, vary from state to state, so contact your state unemployment agency to find out your state’s due dates.

Though you can make payments on your own, it’s probably much easier to use HR or payroll software. These services can calculate and make your payments with little effort on your part.

Disability Insurance

Like workers comp, disability insurance provides employees with portions of their income in the event that an illness or injury prevents them from working. The illness or injury, however, does have to be work-related in order to receive disability insurance. If an employee undergoes surgery, for example, he or she would receive disability insurance, or disability benefits, during recovery.

As of 2019, just five states require employers to provide short-term disability insurance: New York, California, Hawaii, New Jersey, and Rhode Island. This type of disability insurance provides 60-70% of the employee’s base salary for three to six months after the injury or illness occurs. Long-term disability insurance typically provides 40-60% of the employee’s base salary until the employee returns to work.

Bigger companies offer short-term disability insurance primarily to attract the most talented job candidates. Many others offer no disability insurance at all.

General Liability Insurance

Though not required by state law, general liability insurance protects deals with extremely common misfortunes for certain industries. Let’s say one of your customers or vendors sustains an injury on your property or from your products or services. General liability insurance would help cover the costs of the lawsuit filed against your company. For this reason, industries with

particularly high risks of injury like construction or landscaping basically cannot exist without general liability insurance. The policy’s annual cost may vary depending on the level of risk associated with your industry.

Or, say another company sued your business on the grounds that one of your advertisements looks too similar to theirs. General liability insurance would help cover the legal costs of settling the claim. You would also have protection from claims of libel and slander against your business. This comes into play when another company claims that you publicly tarnished their reputation, possibly through an advertisement or media interview.

Commercial Property Insurance

Like general liability insurance, the natural risks associated with certain industries require the need for commercial property insurance. Many would argue that all brick-and-mortar businesses should purchase this coverage, which protects your business’s inventory, equipment, and physical property from loss or damage.

Applicable incidents include theft, fires, vandalism, explosions, and certain weather-related incidents. The typical package excludes severe natural disasters like earthquakes, floods or tornadoes, but would likely cover flooding damage from plumbing issues. You can pay to add coverage for specific disasters, though the typical package for your area should include the most common weather-related incidents.

Companies with high risks of property damage should also look into business interruption insurance. While commercial property insurance covers the cost of repairs or new assets, business interruption insurance accounts for the income you lose due to these incidents. Your insurance provider will likely allow you to add business interruption insurance onto your commercial property coverage.

Professional Liability Insurance

Also known as errors and omissions insurance or malpractice insurance, professional liability insurance covers financial losses due to your business’s negligence or malpractice. Common policy holders include doctors, lawyers, real estate agents, accountants, and IT (Information Technology) professionals.

Some states even require doctors and lawyers to have professional liability insurance. But anyone who provides professional advice or services should consider this coverage. We all make mistakes, right?

An architect, for example, might recommend the use of certain materials for the client’s new building. If those materials end up wrecking the building, the client could sue for negligence. Professional liability insurance would help cover the architect’s legal costs. The same concept could apply to an advertising professional who fails to have an advertising campaign ready on the agreed-upon due date.

It’s important to distinguish the difference between professional liability insurance and general liability insurance. While the former exclusively covers financial losses, the latter covers physical injury, physical damage, or injury via malicious advertising.

Product Liability Insurance

If your small business sells physical products and/or works with manufacturers, you should certainly look into product liability insurance. Busy manufacturers tend to commit careless errors when making or packaging products. The product’s label, however, shows only the name of your company. Your customer could sue you but product liability insurance would help cover your legal costs.

Many providers offer product liability insurance as an add-on to their general liability package. It’s almost among the cheapest types of business insurance, costing 25 cents for every $100 you earn in sales. For example, let’s say your company sells $100,000 in products per year. That would make your annual product liability insurance premium just $250.

Employment Practices Liability Insurance

Also known as EPLI, this type of business insurance covers your business’s legal costs when employees file certain employment discrimination or wrongful termination lawsuits. Examples include sexual harassment or racial discrimination lawsuits, both of which can easily cost your company over $100,000.

You might think that only big companies have to deal with these problems but small businesses actually present more vulnerability to wrongful termination lawsuits. Many of them don’t have human resources departments, so the reasons for an employee’s termination might seem unclear.

Numerous factors can affect the annual cost of EPLI, including the size of your business, employee turnover rate, and previous wrongful termination lawsuits.

Key Person Insurance

The death of an owner or executive can have devastating financial consequences. In addition to income, the business could lose longtime clients who refuse to work with the new leader. Key person insurance provides financial security when death or serious illness strikes the business owner or any other “key” individual.

Common uses for these payouts include hiring and training new executives, paying off debts, or even paying employees amid the lack of revenue. It’s difficult to imagine big companies experiencing this kind of chaos after the death of their owner but it honestly happens all the time. Plenty of business owners maintain complete control of their operations until their deaths, even as they enter their golden years.

The amount of coverage you need depends on how many “key” individuals your business has, how much money you’d lose should they die or become ill, and how long it would take the business to recover. If that doesn’t give you an answer, you might just want to follow the general recommendation of purchasing eight to ten times the key individual’s salary.

How to Purchase Small Business Insurance

The average small business does not need to purchase all (or even most) of the aforementioned types of insurance. Again, many businesses do perfectly fine without purchasing any packages aside from those required in their states. For some businesses, the need to purchase additional packages didn’t arise until they started working with people who made them think, “Wow, this guy might actually sue me if I screw up.”

Your insurance broker or business lawyer will ultimately help you make this decision. But if you can’t envision any of the previous misfortunes happening to you, you’re probably right.

Earlier, we mentioned that countless businesses don’t even consider additional insurance solely because of the notoriously complicated process of finding the right plan. So, let’s explain what that process actually looks like. You might have to go through the initial stages just to ascertain what you need or don’t need.

Talk to Your Competitors

Guides like this give you an idea of which types of coverage may apply to your industry. You won’t know for sure, however, until you speak to owners of other businesses in your industry and general area. They will tell you which packages belong to most of your immediate competitors, as well as what kind of misfortunes or legal issues to watch out for. You might get the impression that you need to purchase certain packages just to meet your area’s standards for legitimacy.

Hire an Insurance Broker

It’s easy to get overwhelmed when shopping for insurance packages on your own. The massive array of options on top of your already hectic schedule can cause you to make the wrong choice. But if you hire an insurance broker, you won’t have to worry about not finding the right package for your needs and for an appropriate price. Brokers can also quickly weed through the excessively pricey options and find others that meet your budget.

Compare Quotes

After some time, your broker will present several quotes for annual costs, monthly premiums and deductibles. Most business insurance packages have deductibles that you must pay before the actual coverage begins. Higher deductibles, however, usually mean lower monthly premiums. You should only purchase when you have considered every last detail, like coverage limits.

Stay Up to Date

Your broker will make sure that you update your plans as your business grows. But as the business owner, you should also stay wary of how your current coverage compares to the current status of your business. For example, your broker might advise you to upgrade your product liability coverage before adding new products to your selection.

Business insurance policies typically expire after one year. Within that time frame, you can either upgrade your policy or switch to another provider. Or, you can just renew when the year ends. Either way, don’t let your current policy expire without another one ready to go.

The Real Case for Small Business Insurance

In sum, small business insurance revolves around risk. The more risks your business takes, the more you should look into related insurance packages. Should one of those risks not go your way, you’ll have a much, much easier time recovering with the help of insurance. And if there’s one thing every business owner needs to succeed, it’s peace of mind.

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